Video Search Engine Optimization (SEO) works very similarly to Website SEO, except that the results are much quicker and more effective.
Why more effective? See these two diagrams below:
Let’s say someone is searching for a chiropractor in Lake Park, FL. This is what the search results (page one of Google) look like today. Lots of boring text, right?
Now let’s take a look at cosmetic dentist lake park FL. See how the video listing stands out? People gravitate towards pictures and most will click on the video entry over the other textual website entries.